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BrandingAurora2025

A bold identity for a rising lifestyle label

A complete brand identity system that lifted recall and gave a young lifestyle label a premium, ownable look.

Aurora — Branding project

Aurora came to us with a strong product but a visual identity that did not match its ambition. We rebuilt the brand from the ground up — strategy, naming language, logo system and a warm, premium palette — then rolled it out across packaging, stationery and digital touchpoints so every interaction feels unmistakably Aurora.

Services involved

Brand strategyLogo & identityVisual systemsBrand guidelines

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